What is the main benefit of clarifying shampoo?

The main benefit of clarifying shampoo is its ability to remove buildup from products. Over time, hair products, such as styling gels, creams, and sprays, can accumulate on the hair and scalp, leading to a dull appearance and reduced efficacy of other hair care products. Clarifying shampoos are specifically formulated with stronger cleaning agents that penetrate the hair and scalp, effectively lifting away residue and excess oils.

This deep cleansing action restores the hair's natural shine and prepares it for better absorption of conditioners and treatments applied afterward. It’s particularly beneficial for those who regularly use heavy styling products or have hard water exposure, as these can contribute to significant buildup. While options like adding moisture or enhancing color retention are important aspects of hair care, they are not the primary purpose of a clarifying shampoo.