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What is the primary role of a beauty consultant?

  1. To sell the most expensive products

  2. To advise clients on products and treatments suitable for their needs

  3. To perform skincare treatments

  4. To handle customer complaints

The correct answer is: To advise clients on products and treatments suitable for their needs

The primary role of a beauty consultant is to advise clients on products and treatments that are suitable for their individual needs. This often involves assessing the client's skin type, understanding their concerns, and recommending appropriate skincare regimens or beauty products that will enhance their overall appearance and meet their specific goals. Through proper consultation, beauty consultants build trust with their clients by providing tailored advice that reflects their professional knowledge and expertise. This personalized approach helps clients feel more confident in their choices, leading to better customer satisfaction and loyalty. Additionally, while selling products may be a part of the job, the main focus is not on pushing the most expensive items but rather on what is best for the client. This ensures that clients receive value from the consultation and encourages ongoing relationships based on trust and effectiveness. Although performing skincare treatments and handling customer complaints might be aspects of a beauty consultant's role, they are secondary to the core responsibility of providing informed, personalized advice.